Team Spotlight Feb 16

Building Confidence Volunteer Member Spotlight: Ethel Golliday

Seven in ten girls believe that they are not good enough or don’t measure up in some way—including their looks, performance in school and relationships with friends and family members. Club programs are designed to help girls build their self-esteem and confidence, and local business owner Ethel Golliday is volunteering to make sure teen members do just that. 

Owning and managing Murfee’s Boutique in downtown Benton Harbor for more than 25 years, Golliday noticed the decline in young women portraying a professional appearance for job interviews, career, and special functions that call for business-appropriate attire. She founded Dress 4 Career (D4C) Inc., a non-profit organization that provides young women the resources they need to present themselves professionally—from training to clothing. 
In partnership with the Boys & Girls Clubs of Benton Harbor’s Joel E. Smilow Teen Center, Golliday teaches young women to set a high standard for themselves through four, one-hour sessions. “The first impression is what usually sets a young woman apart from the rest,” she says. Golliday’s courses help teen girls create their foundation for career success. She follows up each course with a personalized shopping trip to the boutique to shop for an outfit. 

Golliday recently helped teen Club member Glenda pick out her clothing, paying special note to the fact that the young woman’s father drove her to the store for the afternoon and patiently waited for 45 minutes in the car while she did her shopping!

Assisting Golliday is her friend Patricia Flourry who conducts practice interviews with the young ladies. In her new outfit, Glenda held her head confidently high while entering for her interview. She was well-prepared as she answered questions about her experience and why she is a good job candidate.
In an increasingly competitive job market, having that self-confidence during the interviews and making a favorable first impression dressed as a professional is more valuable than ever. 

Teen members benefit from Golliday’s commitment to share her experience creating a healthy self-image, building self-esteem, and making a positive first impression as they begin journeys to Great Futures. 
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